We are the New Underground
When both sides meet up under a mountain, while drilling for years, a tunnel is connected. Our movement has been drilling endlessly since 2014, hoping to get past that hard wall that is so difficult, but with the right people, artists and communities around us, we have finally accomplished this feat. The artist was drilling under the same mountain we are so covered by. The mainstream, and modern internet with its walled gardens, and opinions, that hold us down and house us in due to old rules that no longer apply (the music industry and forced ‘content’); were not allowing us to branch out. But the human spirit is powerful thing, it finds ways outside of prisons. The Internet is a tool, a communication center and a space to share ideas. – WEATNU – is one such idea for the experimental scene, a – machine – that continues to help the unknown experimental musician, because experimental music in general is important. Artists are seeking to be found, not by means of modern ways, or an overly active social media lifestyle, either with branding or intense marketing schemes, but actual passionate music and a longing to be heard. We are the community, we are a place for people to gather in a hub online, the city, the center of the indie scene for these musicians, – as artists – with our obscure audio paintings, that are on display for all to see; while passerby’s notice them.
By tunneling under the norm, we have achieved a new underground, one that ensures survival of the artist, without being a detriment to them and offering them free tools, radio, magazine, interviews, – label releases and podcasts. – People want to find like-minded fans in an overly-stimulated online world. This is a place where the attention of the fan is on you, and with the help of ‘both sides’ the artist and the movement, communities are created. They not only connect left and right under the mound of rock which covers us, but by way of other tunnels, connecting us across the world, in the place where it matters, where you find organic people, like small net-labels in the past, even outside the internet. Where a follower loves your music for you, not just your style, not your brand, and certainly not your viral status. These are the artists we house and people notice and take a stand against these norms that so plague us daily. –
- The musician wants to make music for the sake of loving their work, and others who aren’t musicians, don’t necessarily understand, especially today in a hyper-driven Internet society. Websites use to be the place where the artist was found, even YouTube. This movement and its artists are moving forward under those tunnels connecting together to other communities, their artists, fans, and branching out selecting across the digital sea we are under because of actual footwork, and seeking out among a network online through communication and collaboration.
We are seekers not only for others to listen but for a career in our music, that is final goal.
Because of this connection, we have achieved victory as a movement, with over 500 artists helped in ten years, and many countries who have released along-side of us. The label/s we house and highly passionate and talented musicians has caused WEATNU’s vision to become accomplished. Now a visual place to show ourselves and the fans who are unknown will find us, by way of podcasts in this year and beyond. The future of the indie artist is not IG, Twitter, Threads, or the like, it is you. You are the artist, if passion for the music is lost, what do we have left? We are not ruled by algorithms, or big tech, but by the human heart, – that simple nature to create song, and write, because you love to make music.
- All of us, the very indie artists themselves are this driving force to behold, and your stories will be told to others who haven’t heard them before. Just like in the beginning those 10 years ago during the summer of 2014, now once again, and one artist at time, visually you will be heard. We must unite and break down the walls that separate us, that tell us we can’t be heard without major marketing or spamming social media daily. #WEATNU is promo itself because of your self-promotion, and you are the artist, not a product but a team of strong people who love their music and simply want it to be found. This next evolution of WEATNU marks our 10th year as a movement, we are a city with other communities around us – We are the New Underground. We are all one!
Almark – #WEATNU Digital Magazine – April 2025
