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Beyond the algorithm

In a music scene that is nearly impossible to be heard, yet alone be noticed, #WEATNU has been fighting for experimental music since the summer of 2014. Starting by forming the group We the New Underground, on Soundcloud that summer, but that was just the beginning of an idea that became a movement and finally a label that artists could stand behind

In this world we have formed, the musician is appreciated, not underrated. It is a city all its own, a hub for artists who long to be found, found by anyone they can. The seeker who wishes for something more than top 40 finds it here. Along with the many artists who release to us, with other sub-labels connected, forming a network, a machine for the avant-garde, a world that is so well hidden, few know about it, yet alone care to seek it out, but it’s there, and it’s been building for these 8 years. That machine is a self-running creation, that is helping the indie artist.

In a digital realm that is vast, a small drop of water that is made creates quiet ripples across the digital ocean. The original logo becomes those quiet ripples moving across the music scene.

The mainstream is this imaginary wall that we all fighting. #WEATNU didn’t climb that wall, we tunneled under it, forming our own underground. Using the internet as that underground, an underground that long existed, before this movement was made, even before the internet itself was conceived.

The mainstream is this imaginary wall that we all fighting. #WEATNU didn’t climb that wall, we tunneled under it, forming our own underground. Using the internet as that underground, an underground that long existed, before this movement was made, even before the internet itself was conceived.

We are the New Underground –

The Underground scene

The underground has always been the hidden driving force behind the music. When mainstream was releasing Disco in the 70’s, people in their own world were creating punk and later Joy Division starting the post-punk movement. Then the 80’s, while New wave was jamming and pop radio was pushing synth-pop. Industrial began to surface with groups like Throbbing Gristle, Cabaret Voltaire, Skinny Puppy, NIN, Ministry and Severed Heads then from Belgium, EBM came forth, with Front242 and UK, Nitzer Ebb. When dance was huge, Richie Hawtin in a club in the Detroit scene was spinning techno, then later DnB, Jungle, Electronica in the UK, and Vaperwave, Lo-fi, Synthwave, Retrowave, Dream pop on the internet. And concluding, one scene building off another, connecting them somewhat with each other.

The experimental end of this spectrum began with early hits from Coldcut, Ninja Tune, WARP Records Aphex Twin, Autechre, Squarepusher thus the IDM scene. Then trickling down to, Underworld, Boards of Canada, Tycho, Tosca, GusGus, and Röyksopp showing us the downtempo and chillout field of things. Each scene is born direct from the underground. A small niche of people find the music, and it drives straight to the heart of what they are longing to hear.

WEATNU encompasses all of these sub-genres in (4) labels.

A free existence to a musician is key to survival in a corp music world, and everything we do is free to the artist.

#WEATNU 2023

WEATNU Records

Housing all forms of electronic music, avant-garde, experimental and ever-evolving underground styles we are the bleeding edge of the DIY scene.

WEATNU Records – Founded 2014

IFMACA Productions

Our cinematic/chillout label and company for royalty free stock media, formed in 2021, and slowly rising to help composers who make film-related music, that you can listen to and enjoy.

IFMACA Productions – founded Summer 2021
Our library of composers continues to build

Transmission Nova

The post-punk/shoegaze of Transmission Nova, alongside goth and alt-rock of the 90’s.

Opened in 2022
Transmission Nova – Founded Nov 2021, launched 2022.

Synthesis Noir

And this year Synthesis Noir, our latest sub-label will house, EBM/Industrial, Darkwave, and Coldwave music.

Synthesis Noir – Founded 2023 (opens Summer)

Echostation – opened spring 2025 – our underground dance label and greatest addition yet.

Echostation specializes in some of finest underground techno and dance alive today, along with dj mixes from the superior experimental sound – deep house – DnB – electronica – liquid dub and more.
Sub-label of WEATNU Records.
Spring – 2025.

Internet radio

WEATNU [OUR] Online Underground Radio, playing 24/7 on rotation all music that is uploaded to us.
Freely send music to us.

WEATNU [OUR] playing the best of the underground, 24/7 Electronic, Avant-garde and beyond.

Alongside our sister station, Transmission Nova – WEATNU [OUR], which also plays Indie rock and shoegaze, goth, etc. Transmission Nova radio was the first before its label came years later.

Transmission Nova – WEATNU [OUR] 24/7 | Indie Rock/Post-punk/Shoegaze and Alternative. Internet radio: Playing the best of the Underground 24/7

Our movement hones in on “The Underground” of this modern era, where people are making music directly from their small bedrooms, tiny studio in their apt/flat. That obscure musician on YouTube you’ve never heard of, or the lonely talented musician that wants to be heard.

Along the way #WEATNU has formed Radio | Label | Magazine | and in 2023 formed its net-label to help the artist, who may not wish to sell their work, but instead be appreciated for it, under creative-commons licensing through archive.org.

#WEATNU – Net-label

WEATNU Records – net-label on archive.org – under creative-commons licensing. (opened 2023)

WEATNU continues to influence the indie scene

The image of #WEATNU – becomes invisible radio waves moving across the music scene, beyond web apps, beyond software barriers, and beyond the algorithm of social media, resisting restraint from the corp world. An idea is carried across the ocean, and around the world.

mind map of #WEATNU (c) 2023

Artists from different parts of the world

Artists from many places around the globe join us, we are a world-wide event. It started in the UK and spread to Australia, and now Russia where The Underground still thrives, thanks to the pioneers who keep it going; those early 80’s artists.

Artists and fans are given new options also in 2023, now that we have our network website.

Forum and social gathering

WEATNU Network – social network + forum, opened 2023

A free to join forum / social gathering for people to come together and share music, and to join #WEATNU, where one simply becomes part of the community, sharing each others music on the internet.

We are the New Underground seems to be influencing the music scene, in some way, by the people who hear the music we release to the internet. Those unknown musicians suddenly find a niche audience.
There are micro communities across the world and have been for years, and WEATNU is here as the lighthouse for all to see from endless miles on that digital ocean we are traveling over.

Some artists who have come through our doors went on to become semi-famous, even successful and some were already this way before they arrived, only needing a boost for their self-esteem or finding a new audience, even enjoying the community we have here.
For every person who can be helped here, they find their niche audience, and this continues to happen, due to the power of the internet.

What we offer is freedom to the artist and fans who alike wish to find music that isn’t mainstream, but has true, raw talent. Both the unknown and the known are welcome to join our movement. We need you all, now more than ever.

May we continue to grow in this hard music industry, but with your help, we will succeed.

We are the New Underground – We are all one.

Almark – #WEATNU Digital Magazine – June 2023

Join our network and get to know the community.

Follow us on substack, and get free newsletter right to your email: https://substack.com/@weatnurecords/p-161319775
Follow us on Twitter: https://twitter.com/WeatnuRecords
Follow on Facebook: https://www.facebook.com/weatnurecords
WEATNU Records on Bandcamp – https://weatnu.bandcamp.com
Transmission Nova on Bandcamp – https://transmissionnova.bandcamp.com
IFMACA Productions on Bandcamp – https://ifmacaproductions.bandcamp.com/artists
Discord chatroom: https://discord.com/invite/4jy5wBR

Website: https://weatnurecords.com



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reviews

World (Step Inside My Dream) – Single by Fat Mavis

The first time I saw the film “Trainspotting”, I clearly remember its music, with the track Born Slippy, by Underworld, while hearing the deepest emotions of the group, I fell in love with the song. But this single, just released by Fat Mavis takes me back to that era during the 90’s. Fat Mavis sends us tracks now and then, so it was a real treat to hear this one. We have a mix between Pet Shop Boys, elements of classic dance, UK pop and electro. With a collaborative effort of Fat Mavis and friends, vocals from local musicians in the London area. The track takes you to the edge of Techno, lights flashing in the club, under the dark guise of the nightlife, and finishes off with a nice shot of sequined sequences. Spoken and repeated vocals continue with this catchy tune.  We hope to hear more from him in the near future. 

Purchase on Bandcamp
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Listen on Spotify

<iframe src=”https://open.spotify.com/embed/album/1UYc1ER6RFalKYIBtC9yx1″ width=”300″ height=”200″></iframe>
Almark#WEATNU Digital Magazine – November 2019

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ArchivesNew albums

WEATNU Records: Year one

For an entire year WEATNU has been building a large group of artists on it’s label WEATNU Records. You’ve heard many of them throughout the months. Now you can hear them all together on the same album. Showcasing 74 amazing electronic artists, including punk and post-punk, dream-pop, nu jazz swing. You can buy this great piece of underground history for 9.80 USD. Complete with a wide variety of styles from all over the world. WEATNU Records continues to take in the greatest of hidden talent. All artists receive 70% per sale. WEATNU believes in fair pay to the artist.

Purchase on Bandcamp

<iframe style=”border: 0; width: 350px; height: 470px;” src=”https://bandcamp.com/EmbeddedPlayer/album=3474610779/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/transparent=true/” width=”300″ height=”150″ seamless=””>WEATNU Records: Year One by WEATNU RECORDS</iframe>


#WEATNU Digital Magazine

Dec 2015

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ArchivesFeatured+1

Bufinjer: Electrolysis

I had a late Friday night and sat down in front of my computer with a coffee cooling at my desk this morning, groggy and uninspired. I was asked to do a feature on the new Bufinjer release, and five minutes into the album, the coffee was no longer required. With brilliant synthesizer textures, solid drops, and uplifting melodies, Bufinjer (Out of Buffalo, New York) provides for a dynamic sonic atmosphere that could fill most any space.

Follow Bufinjer on Twitter.

Only on WEATNU RECORDS

JC Luff#WEATNU Digital Magazine

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ArchivesNew Music

WAFFENSUPERMARKT – FEELING ALRIGHT feat. AANYA

German producer, DJ and Label owner for WAFFENSUPERMARKT, Guido Braun does not disappoint. This month his latest release “FEELING ALRIGHT feat. AANYA” displays classic house, techno tendencies that any modern DJ would enjoy playing for their spin tracks. His music has been spinning on #WEATNU OUR for some time now. Buy his music on http://wsm.onl and also through Weatnu Records

Follow Guido on Twitter.

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Album of the WeekArchives

Album of the Week: Lie Craze – We won’t ever be saved here.

Berlin solo artist, Lie Craze album of the week ‘We won’t ever be saved here’ On sale now though WEATNU Records for 3 dollars the entire week, to go back to normal price next Sunday.
Lie Craze music is full of catchy snappy melodies, that any, björk, Ladytron, Röyksopp fan would enjoy.
With an icy, Berlin underground sound, this album unleashes the pure creative aspect of the modern day electronic artist. The album is full of great songs such as Die Alive, Wise Girls, Been on an Island. Her presence on the Internet has been rising this past year and we hope to see more great tunes in the future.

Buy on WEATNU Records

Follow Lie Craze on twitter

Like her facebook

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ArchivesArticles

Electronic Music Pioneers #1

ELECTRONIC MUSIC PIONEERS

Richard Melville Hall was born on September 11, 1965 in Harlem, New York. Richard was a small
boy, fragile, you could say. As a small child, he was constantly bullied, which of course kept the Hall household in an uproar. Finally, not being able to cope one more day, his parents decided to change his name. Richard loved to read and his favorite novel was written by Herman Melville.

In fact, Richard’s great-great-great uncle, Herman Melville, as we all know, wrote the memorable story about a man who was bound and determined to kill a whale. . .enter, MOBY.
Moby, the American Electronic singer-songwriter and known for Porcelain, among many other songs, including Flower, the lead in song for Gone in Sixty Seconds 2002 is definitely one of the most revered pioneers of Electronic Music.

Moby spent a lot of time by himself and grew to love music at a young age. Listening to his mother play the piano, Moby began guitar and music theory lessons. His first band consisted of several high school friends and they released an EP, “Hit Squad for God.” Later in school, he joined a new band Awol.

Although he enrolled in college, studying philosophy, he decided what he really yearned to do
was a full-time music career. Thus, working his way up the proverbial ladder toward stardom, he
worked at a record store, played with local bands, and DJing for local nightclubs. The DJ gigs helped him achieve the ultimate success he had longed for.

Moby moved to New York City in 1989 and released his first single, “Mobility” in 1990. His second single, “Go” pushed Moby into the mainstream audiences and the song became a Top 10 hit in the United Kingdom. Now, Moby was becoming a popular Electronic and Dance figure.
Moby released his first Techno album in 1995, “Everything is Wrong”, which was hailed as a success.

In 1996 a Punk Rock album, namely “Animal Rights,” was followed by his 1999 album, “Play.” This
album sold more than 9 million copies worldwide.

https://www.youtube.com/watch?v=JMKmfO0SHJg

Moby released “Play” with “18,” two highly successful albums that sold more than 4 million
copies worldwide. Some of his newer releases and albums were “Hotel,” 2005, “Last Night,” 2008
“Wait for Me,” 2009, “Destroyed,” 2011 and “Wait for Me,” 2013.

Moby’s personal attributes consist of having a deep faith in the teachings of Christ and he is very public about it. Moby is also a “vegan,” and an animal rights activist, which, according to Moby, has brought him considerable scorn in the entertainment industry. A lot of people are instantly filled with ridicule at the idea that someone wouldn’t eat meat.

Moby has inserts in his CDs through essays, regarding his views on religion and animal rights.
Moby has been cited as saying, ” I want to make music that not only entertains, but performs a
function. Music can always serve a role in people’s lives when it’s emotion and warm and inviting and beautiful. Also he says, “I hope that when I find myself no longer a public figure, which could be in six months or two weeks or 10 years, or whenever, I can give it up gracefully and not be bitter, but for now, sometimes it’s fun indulging in the pitfalls a little bit.”

Words of wisdom spoken by Moby – a TRUE ELECTRONIC MUSIC PIONEER.”

Jazzykat #WEATNU Digital Magazine

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