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Beyond the algorithm

In a music scene that is nearly impossible to be heard, yet alone be noticed, #WEATNU has been fighting for experimental music since the summer of 2014. Starting by forming the group We the New Underground, on Soundcloud that summer, but that was just the beginning of an idea that became a movement and finally a label that artists could stand behind

In this world we have formed, the musician is appreciated, not underrated. It is a city all its own, a hub for artists who long to be found, found by anyone they can. The seeker who wishes for something more than top 40 finds it here. Along with the many artists who release to us, with other sub-labels connected, forming a network, a machine for the avant-garde, a world that is so well hidden, few know about it, yet alone care to seek it out, but it’s there, and it’s been building for these 8 years. That machine is a self-running creation, that is helping the indie artist.

In a digital realm that is vast, a small drop of water that is made creates quiet ripples across the digital ocean. The original logo becomes those quiet ripples moving across the music scene.

The mainstream is this imaginary wall that we all fighting. #WEATNU didn’t climb that wall, we tunneled under it, forming our own underground. Using the internet as that underground, an underground that long existed, before this movement was made, even before the internet itself was conceived.

The mainstream is this imaginary wall that we all fighting. #WEATNU didn’t climb that wall, we tunneled under it, forming our own underground. Using the internet as that underground, an underground that long existed, before this movement was made, even before the internet itself was conceived.

We are the New Underground –

The Underground scene

The underground has always been the hidden driving force behind the music. When mainstream was releasing Disco in the 70’s, people in their own world were creating punk and later Joy Division starting the post-punk movement. Then the 80’s, while New wave was jamming and pop radio was pushing synth-pop. Industrial began to surface with groups like Throbbing Gristle, Cabaret Voltaire, Skinny Puppy, NIN, Ministry and Severed Heads then from Belgium, EBM came forth, with Front242 and UK, Nitzer Ebb. When dance was huge, Richie Hawtin in a club in the Detroit scene was spinning techno, then later DnB, Jungle, Electronica in the UK, and Vaperwave, Lo-fi, Synthwave, Retrowave, Dream pop on the internet. And concluding, one scene building off another, connecting them somewhat with each other.

The experimental end of this spectrum began with early hits from Coldcut, Ninja Tune, WARP Records Aphex Twin, Autechre, Squarepusher thus the IDM scene. Then trickling down to, Underworld, Boards of Canada, Tycho, Tosca, GusGus, and Röyksopp showing us the downtempo and chillout field of things. Each scene is born direct from the underground. A small niche of people find the music, and it drives straight to the heart of what they are longing to hear.

WEATNU encompasses all of these sub-genres in (4) labels.

A free existence to a musician is key to survival in a corp music world, and everything we do is free to the artist.

#WEATNU 2023

WEATNU Records

Housing all forms of electronic music, avant-garde, experimental and ever-evolving underground styles we are the bleeding edge of the DIY scene.

WEATNU Records – Founded 2014

IFMACA Productions

Our cinematic/chillout label and company for royalty free stock media, formed in 2021, and slowly rising to help composers who make film-related music, that you can listen to and enjoy.

IFMACA Productions – founded Summer 2021
Our library of composers continues to build

Transmission Nova

The post-punk/shoegaze of Transmission Nova, alongside goth and alt-rock of the 90’s.

Opened in 2022
Transmission Nova – Founded Nov 2021, launched 2022.

Synthesis Noir

And this year Synthesis Noir, our latest sub-label will house, EBM/Industrial, Darkwave, and Coldwave music.

Synthesis Noir – Founded 2023 (opens Summer)

Echostation – opened spring 2025 – our underground dance label and greatest addition yet.

Echostation specializes in some of finest underground techno and dance alive today, along with dj mixes from the superior experimental sound – deep house – DnB – electronica – liquid dub and more.
Sub-label of WEATNU Records.
Spring – 2025.

Internet radio

WEATNU [OUR] Online Underground Radio, playing 24/7 on rotation all music that is uploaded to us.
Freely send music to us.

WEATNU [OUR] playing the best of the underground, 24/7 Electronic, Avant-garde and beyond.

Alongside our sister station, Transmission Nova – WEATNU [OUR], which also plays Indie rock and shoegaze, goth, etc. Transmission Nova radio was the first before its label came years later.

Transmission Nova – WEATNU [OUR] 24/7 | Indie Rock/Post-punk/Shoegaze and Alternative. Internet radio: Playing the best of the Underground 24/7

Our movement hones in on “The Underground” of this modern era, where people are making music directly from their small bedrooms, tiny studio in their apt/flat. That obscure musician on YouTube you’ve never heard of, or the lonely talented musician that wants to be heard.

Along the way #WEATNU has formed Radio | Label | Magazine | and in 2023 formed its net-label to help the artist, who may not wish to sell their work, but instead be appreciated for it, under creative-commons licensing through archive.org.

#WEATNU – Net-label

WEATNU Records – net-label on archive.org – under creative-commons licensing. (opened 2023)

WEATNU continues to influence the indie scene

The image of #WEATNU – becomes invisible radio waves moving across the music scene, beyond web apps, beyond software barriers, and beyond the algorithm of social media, resisting restraint from the corp world. An idea is carried across the ocean, and around the world.

mind map of #WEATNU (c) 2023

Artists from different parts of the world

Artists from many places around the globe join us, we are a world-wide event. It started in the UK and spread to Australia, and now Russia where The Underground still thrives, thanks to the pioneers who keep it going; those early 80’s artists.

Artists and fans are given new options also in 2023, now that we have our network website.

Forum and social gathering

WEATNU Network – social network + forum, opened 2023

A free to join forum / social gathering for people to come together and share music, and to join #WEATNU, where one simply becomes part of the community, sharing each others music on the internet.

We are the New Underground seems to be influencing the music scene, in some way, by the people who hear the music we release to the internet. Those unknown musicians suddenly find a niche audience.
There are micro communities across the world and have been for years, and WEATNU is here as the lighthouse for all to see from endless miles on that digital ocean we are traveling over.

Some artists who have come through our doors went on to become semi-famous, even successful and some were already this way before they arrived, only needing a boost for their self-esteem or finding a new audience, even enjoying the community we have here.
For every person who can be helped here, they find their niche audience, and this continues to happen, due to the power of the internet.

What we offer is freedom to the artist and fans who alike wish to find music that isn’t mainstream, but has true, raw talent. Both the unknown and the known are welcome to join our movement. We need you all, now more than ever.

May we continue to grow in this hard music industry, but with your help, we will succeed.

We are the New Underground – We are all one.

Almark – #WEATNU Digital Magazine – June 2023

Join our network and get to know the community.

Follow us on substack, and get free newsletter right to your email: https://substack.com/@weatnurecords/p-161319775
Follow us on Twitter: https://twitter.com/WeatnuRecords
Follow on Facebook: https://www.facebook.com/weatnurecords
WEATNU Records on Bandcamp – https://weatnu.bandcamp.com
Transmission Nova on Bandcamp – https://transmissionnova.bandcamp.com
IFMACA Productions on Bandcamp – https://ifmacaproductions.bandcamp.com/artists
Discord chatroom: https://discord.com/invite/4jy5wBR

Website: https://weatnurecords.com



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ArchivesNew albums

WEATNU Records: Year one

For an entire year WEATNU has been building a large group of artists on it’s label WEATNU Records. You’ve heard many of them throughout the months. Now you can hear them all together on the same album. Showcasing 74 amazing electronic artists, including punk and post-punk, dream-pop, nu jazz swing. You can buy this great piece of underground history for 9.80 USD. Complete with a wide variety of styles from all over the world. WEATNU Records continues to take in the greatest of hidden talent. All artists receive 70% per sale. WEATNU believes in fair pay to the artist.

Purchase on Bandcamp

<iframe style=”border: 0; width: 350px; height: 470px;” src=”https://bandcamp.com/EmbeddedPlayer/album=3474610779/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/transparent=true/” width=”300″ height=”150″ seamless=””>WEATNU Records: Year One by WEATNU RECORDS</iframe>


#WEATNU Digital Magazine

Dec 2015

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Jazzykat – Action Reaction (A-B Side Single)

By Michael O’Morah 

For over 4 years Jazzykat has been an Electronic Musician and when I listen to her Music, I can definitely feel the Deep House, Chill-out Vibe that beats in her Heart. I took the time to truly appreciate some of Jazzykat’s earlier Releases and enjoyed listening to them greatly; but her latest, ‘Action Reaction’ (A-B Side Single) gets even better and these tracks are smooth as a dish of soft-serve Ice Cream!
This new Weatnu Records release, by Jazzykat, is fully instrumental and from my listening experience, the music speaks very well for itself. She is masterful in evoking musical imagery through her expression and to my ears, any vocals here would be extraneous.
Firstly, The A-Side, part of the single is, ‘Action Reaction,’ which appealed to me immediately as something I’d want to hear when I’m just warming up or just winding down. While ‘Action Reaction’ may make the moment mellow it certainly won’t put you to sleep! Driven by a subdued beat, Jazzykat hits you with an outstanding, (whether by accident or design), NuDisco Lead Guitar Homage to the early 80’s Disco and Michael Jackson “Thriller” Era!
Accompanying the Lead Guitar Riff on Track 1 is one unabashedly, phatty Synth Oscillator that sounds a little like a Tuba Player intermittently pumping in bright kinetic energy relentlessly pushing the music forward. Which not only reinforces the beat, but I also perceived how this Brassy Oscillator counterpoised the Keyboards. While by no means the equivalent of a Brass Band, I have to say it seriously reminded me of what a killer horn section can do for any song. Jazzykat’s Bass Guitar is steeped in soulful Tremolos which gently soothed the energy of Side – A: Action Reaction creating a regulated temperature and mood. What really made side-a gel is the Artist’s drawn out Synth Pads whereby she calls forth ’80’s memories and Mr. Fingers’ Feel for Deep House!
Flipping over to ‘Action Reaction’s B-Side, is Track 2, ‘Bad Dreams’. Here, Jazzykat lays down a bold Bass and Congas beat, while Doppler-like Synths zip, like traffic rushing by. Just when you’d think this makes for some grinding House. Jazzykat cleverly experiments with the Pregnant Pause to suspend the Listener and delve into Dark Ambiance! She then playfully tickles the Ivories for good measure before reengaging the rhythm. ‘Bad Dreams’ uses those previously mentioned auditory traffic cues to segue as the Listener floats through the ether from one sonic scene of a dream to another, randomly throughout the song.
The Atmosphere created by ‘Action Reaction’ becomes the perfect Climate of Grooves and Beats with some cool Drift. Further, Action Reaction, by Jazzkat, can tune you into a vibrant ambiance for your kicked-back hideaway. Need a moment to break away from the pulsating whirligig and pounding madness of Work and Night-life? Seize that moment where you can be laid-back and Chill with, ‘Action Reaction’ (A-B Side Single) by Jazzykat only on Weatnu Records.

Follow Jazzykat on Twitter

#WEATNU Digital Magazine – Oct 26, 2015

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Waffensupermarkt – DIE REISE

German producer/DJ and Label owner, Guido Braun brings us his latest video – DIE REISE. Filled with chilled underground/deep house. A smooth sound of both German/London vibes that any classic techno lover would enjoy. If you enjoy Underworld, then you’ll certainly appreciate Waffensupermarkt. We love videos here on #WEATNU DM. Check out his other works through WSM and WEATNU RECORDS.

Follow Guido Braun on Twitter

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Interview with Jazzykat

“Jazzykat’s world of music is infused with multi-genres, electronica, experimental, soul, chillout and synthpop. Her wide range of ‘eclectic moods’ come together to form the sound that we have been hearing for many months on WEATNU [OUR]. Along with her career as a solo musician, it was finally time to bring her words in text-form to the light here on #WEATNU DM.”

Corbin: First and foremost I would like to thank you for taking the time to let me interview you Kathryn.

Jazzy: It’s my pleasure.

Corbin: I understand you have a new album coming out. What is the name going to be?

Jazzy: World Upside Down

Corbin: I’ve grown accustomed to you innovative style. Is this album jumping these boundaries?

Jazzy: I made an album a while back named Eclectic Moods, and that pretty much sums up what to expect from me each time I release something new. Each song will always be different, I keep the music interesting that way.

Corbin: Since listening to your interview with Almark, I have been wondering when we may hear some Jazzy vocals?

Jazzy: If you mean will I ever sing on a song? No, I don’t foresee that happening.
I put so much thought and feeling in each song, I just don’t feel the need to sing. I can sing but even if I’m listening to Electronic music in private, I prefer instrumentals.

Corbin: Not even a little vocoder?

Jazzy: I’ve never used one. I’m afraid you’ll have to settle for the versatility of my songs. I will say that this new album has four new songs and six singles. I have wandered into some new territories in each song, such as, Nu Disco, New Wave, Electronica and Techno.
I do remember a song called Sunset Bay I made years ago, and I introduced the song in a sultry ladies DJ voice, resembling The Fog movie.

Corbin: If you could come across a link for that, what a treat to hear your voice!

Jazzy: I’ll get with Almark, see what we can do. Didn’t you hear me speaking in the interview with him?

Corbin: Of course! That’s what spawned the question.

Jazzy: Oh, you liked that hummm
I do have an Oklahoma accent.

Corbin: Accents help to build character across the microphone. Being from the South myself I often wonder if it comes across in my own vocals. Your voice is also quite unique.

Jazzy: In my younger days I played piano bars all over Tulsa, played at the Camelot Inn for several years, singing some of the songs that people requested, and I did enjoy singing.

Corbin: So what changed?

Jazzy: I found Electronic Music and fell in love because it came at a time when there was a lull in good music. I was burned out on classic rock and Synthpop had dissolved so when I first heard Moby, Dzihan and Kamien, The Dining Rooms, Thievery Corporation, I knew that I wanted to do what they were doing.
Actually, my son encouraged me because of my musical ability and although I was new to computers, I began to play around with Ableton. Learned it very easily and went on from there.

Corbin: The first time I heard Porcelian by Moby I was in awe! It really changed my outlook on the whole band scene. Since your last voice interview with WEATNU you have been quite busy and even started your own Chillout/Electronic group on Facebook. What started this ball rolling?

Jazzy: Because I know how it feels to have an all consuming fire inside to be really good at Electronic music, practice makes perfect and although I don’t need stardom, a few fans would be nice. I wanted Electronic musicians to feel important and I know how it feels to be totally ignored after you have spent months working on a project that you think is YOU. I can’t be someone else because of my deep seeded desire to make good music and besides, if I never make a dime, it’s a challenge and it’s fun to hear the end product.
Our motto in The Electronic/Chillout Musician’s Circle came from my heart to every musician that I have in my Circle “Everyone needs praise – it keeps us motivated.”
I belong to twelve musical groups and none of them do promotion like I do in the Circle. They need to want to be in the Circle and mostly they just want to be HEARD.

Corbin: Your member numbers are growing astronomically, care to comment on this feat?

Jazzy: I’ve noticed that too, I guess I would have to say “word of mouth,” some of the musicians, especially the ones in Europe must be trying to make the Circle a “household word,” that’s okay.

Corbin: Very much so! Does it encompass a lot of your time to oversee this group?

Jazzy: I have made an organized system so I can keep track of their names, the songs that person uploads, the albums, the videos and the links they have included so I can refer the public to their outside music.

Corbin: I often wonder what artists do for work, as it subconsciously fuels their creative essence. I am an auto technician by day, what is your livelihood?

Jazzy: I am a retired legal secretary and musician.

Corbin: So with the new album almost complete, aside from its promotion what is the next move for Jazzykat?

Jazzy: Let me offer you some information about my musical endeavors. I have made five albums and one EP through Weatnu and in answer to your question I will continue to make Electronic music and learn and use new genres in my albums and singles. On albums such as, Vanilla Crunch, and Think about your Future on Weatnu Records.

Corbin: Very good! Keep them coming. I read your article on Thom Yorke here in #WEATNU Digital Magazine. Are you going to be writing some more articles in the near future? How about any collaborations coming up?

Jazzy: Yes, indeed, I really enjoy doing those articles. I will be doing new articles about Electronic Pioneers and I have been debating about something new in the magazine, I think I will also start a new article regarding 80’s Synthpop Superstars, that should be interesting.
Since the ever popular Glory Be, we’ll call it, I haven’t given it much thought. With the Circle promotions and making new music I probably wouldn’t have time.

Corbin: Yes MDS is a super huge project!! Do you think the Chillout/Electronic group will get together for something like that venture?

Jazzy: We are so new, it’s really hard to say right now.

Corbin: I listen to everything WEATNU had to offer as a moderator for our soundcloud account. When I play your music at work, people instantly turn their heads, and yet there are vocals to speak of. What you bring to the WEATNU movement is quite unique. Do you feel that your music influences others or is it your persona? Or both?

Jazzy: All I do is pour out the beats I love, the percussion, which gives that song an edge of surprise, or whatever you indeed want the song to sound like. The chords you play, the sequences are very important while keeping it lively. The kick is a vital important asset today and the melodies are just as important.  I really want people to enjoy my music and hopefully they feel that desire when they hear them…I hope so!
When I begin a new song, it must be different, in most respects, a catchy bass intro, merging with a good-sounding kick, maybe some fx and go from there, as they say, “it’s your thing….do what you wanna do.”

Corbin: Great reference! Your albums are such an “easy listen” not to be confused with the genre “easy listening”. I put on Bufinger‘s album and had an entire dashboard and heater core out of a vehicle in 2 hours. I’m listening to you now and taking my time with a rather large job I’m doing now. I don’t have to change the channel or turn it down as people come by trying to communicate with me. That is something very unique about your music, its flow and architecture. Care to elaborate?

Jazzy: I would really like to try something heavier, but so far the song Eccentric Minds is probably the heaviest I have done. In fact, I have included it in the new album.
In answer to your last question, I will say that has to do with Almark’s mastering. He’s very particular about the audio sound in the music he is working on.

Corbin: Your songs seem to cover a wide range of musical influences. Are there a couple of genres in particular that you feel have shaped the course of your music career?

Jazzy: In the sixties, R&B, Pop, Funk, Soul and Jazz. The seventies had Marvin Gaye, Huey Lewis, The GAP Band from Tulsa, James Brown, The Doobies and The Commodores. Jazz was still popular with Dave Brubeck and others. Hall & Oates, Led Zeppelin and Disco were popular, and there was a huge variety of genres to choose from. I liked all of these.
I guess my music has been influenced by all these genres and now they are mixed with Electronic, Experimental, Dance, Techno, and now NewWave, NuDisco and Electronica.

Corbin: Besides your DAW of choice, what other instruments do you use regularly in your recordings?

Jazzy: Along with Ableton, I use an Axiom Air MIDI Keyboard with Nexus software which gives me a wide variety of beats, pads and instruments, such as piano, bass and drum pads, mixed in with fx sounds. I am now composing new songs with more keyboard beats, and melodies. I also play the accordian and the ukelele, haha just kidding.

Corbin: I must say Kathryn it has been a real pleasure being able to get a better understanding on what makes your music so unique. Is there anything else you would care to comment on?

Jazzy: Please buy my new album. That’s It! Thanks Corbin for your support.

Follow Jazzykat on Twitter.

#WEATNU Digital Magazine – Interview by Corbin Roof

Intro by Almark

Pre-order Jazzykat’s latest album ‘World Upside Down’ On Weatnu Records.

4 Brand new songs appear on this album.

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ArchivesNew Music

WAFFENSUPERMARKT – FEELING ALRIGHT feat. AANYA

German producer, DJ and Label owner for WAFFENSUPERMARKT, Guido Braun does not disappoint. This month his latest release “FEELING ALRIGHT feat. AANYA” displays classic house, techno tendencies that any modern DJ would enjoy playing for their spin tracks. His music has been spinning on #WEATNU OUR for some time now. Buy his music on http://wsm.onl and also through Weatnu Records

Follow Guido on Twitter.

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