Impressionism or Pop algorithm? The Internet is a canvas for 10’s of 1000’s of musicians. It’s a post-escapism of styles, feelings and people who don’t believe a career should be set in stone according to money. Their career is spent making music. Their payment comes from those who listen to the art they present. Much like the Beat generation of the 1950’s, and surrealist movements. Artists have always been deep thinkers, and art is still very much alive today. We’re living in a time where the musician is no longer just a musician but a painter, a sound engineer and field recorder; the world is their canvas… The electronic portraits we as musicians create are otherworldly. And it takes a certain audience to behold this type of music. Escapism isn’t made for the masses to marvel at. If the masses wanted to they would have beheld Salvador Dali in all his grandeur. Each sub-tone, freq sweep, or melody is another brush stroke. While they combine past Electro influences with their own creations. Continuing to invent new patterns of sound.
Electronic music is an endless world of new ideas, styles, feelings and hidden motives. It’s a place much like the Punk underground, where people were using their guitars to make a political statement. The speakers guitar was his or her voice. Electronic music is so deep and unexplainable, it could be that this is the new classical era or even punk, only we as composers are using everything at our disposal to create music. An avant-garde if you will. And much like the past composers, so there are now hidden artists encompassing the endless web. #WEATNU is a hidden world in a way, where only they who are seeking to show their strange artworks to the world find us. #WEATNU is growing into something of a cult following, a select group of people who love post-modern things stumble into our realm. They want to go beyond the limits. In the past people would rebel by listening to things that were above the mainstream.
Many of our parents might have rebelled by listening to Elvis instead of Bing Crosby, Punk instead of Classic rock, Post-punk instead of Disco or Techno instead of New Wave. #WEATNU is that post-escapism that is happening today. A virtual “electronic underground” of sorts. Different musicians on every continent. #WEATNU rebels against post-2000 Pop and EDM, but at the same time urges it to be more open-minded and less monotonous. Yet you might wonder, “Why would you want to rebel against Electronic Dance Music?” Because it’s mainstream, it’s a wall that suits the masses. A corp giant that has become too big. It’s a set of rules that dampens the soul of what Electronic was meant to be. It keeps the unknown electronic musician from doing what they wish, and they are forced to adhere to the formula that gets old fast to become known. The underground musician does not care about barriers, they do not base their beats on algorithms or how many people they can pack into an auditorium. The music comes from the human heart. Something that electronic music has always done, but the masses were too afraid to find it, or maybe they did not have a map to the unknown. #WEATNU is certainly an experiment. A means to present all experimental musicians, synthpop, and many other electronic styles with a way to be noticed. From dark ambient to field recording avant-garde musicians and even noise. The masses may be entranced in their EDM, but #WEATNU is certainly paying attention to its many artists who aren’t afraid to go beyond the norm. It’s become a staple for the unknown electronic artist to gain exposure and will continue in the years to come.
Almark – #WEATNU Digital Magazine.