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The great musician exodus

If there is anything musicians need more, it’s an audience.
Some might think that being a musician is a power trip, quite the contrary, it is a way to cope with ones own feelings. It alone helps bring emotions forth, from inside of a person and reveal what is hiding in our soul. We don’t do it to please others, but a simple need, or outlet must occur. People in general need art, and art helps the world feel. Without art, we all die inside, and dying inside is not something we want in a post-2000 world. Musicians need to share their work, it isn’t always for a career, but the side of an artist that most don’t realize, is that they are naturally performers. Something is brewing inside of you when you want to share your most intimate private moments, your music, with strangers, in hope that someone may discover you.

But those days are coming to a close, and while bleak as it may sound, the reality is a hard one to grasp. It’s a bitter pill… You can hope all like, and simply make music and you do it for the love of it, but your audience is nill to nothing. As it becomes more difficult for the artist to be heard, either through pay to play social media and other places, musicians in gross are leaving the internet. They simply pack up and leave, one by one, every day. You can follow this through Twitter, watching certain people toss their bags to the side of the road and say, “see ya, I thought my music was interesting, but I guess that isn’t so.”

This alone is a pandemic, and no one can do anything to stop it. Big tech is not helping, so we have to release music to other places and may never find our audience. A once ‘ray of hope’ is now diminished into a feeling of dread, wondering, “who will listen?” There isn’t much to say, there isn’t much to welcome, I bring you no kind words, but the truth. Musicians in general are their own audience; musicians listening to one another, and the fans of the world, finding the next pop wonder instead of the independent artist, who works even harder to be heard and finds little to no help getting their music discovered.

YouTube at one time would help boost the artist, but that was long ago, and Twitter, the same value, but as filters were put in place, we lost our freedom to be heard. This is a travesty of epic proportions, not to mention unfair. But then you might say, “just pay promo and you’ll find your audience.” This might be fine if the artist had money, but a starving artist is a starving artist for a reason. The days of free for all internet are long over.

Ask anyone in the music scene at this time and they will tell you, from the indie label to the free promoters and bloggers, “it’s hard, and we’re all suffering.” This comes from the world shutting down, and people don’t know where to find music. The tight grip from streaming services and lack of free promo has caused this to happen. Social media and Google have become censorship = socialism. We were warned about the loss of net-neutrality years ago. And we are all kept from seeing each other, in this digital wall all around us. The moguls who loom over us, with their tightly gripped wad of cash in hand, purposely find ways to “milk the system”. So… is there is a way out of this?
Pay it forward as much as you can, and help one another in this time of need, as #WEATNU has always done, simply put (artists helping artists.)

You become the fan of your fellow musicians, because, in no time soon are these juggernauts of the industry going to allow us to move forward. They stamp out art without regard, even if your music costs nothing, as they simply don’t understand the magnitude of doing this. Your fans are lost in a sea of digital 1’s and 0’s and it isn’t getting easier. Someone had to speak up about this, someone needed to, it’s up to the artist to find a way to correct it.

#WEATNU Digital Magazine
July 31, 2023

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#WEATNU – the next Punk scene

‘punk-wave’ is a term that’s been on my mind for a good while now. “It’s a movement of punk, whereby a group of DIY electronic artists are taking the scene back and presenting their music to a flood of fans and causing the next punk scene, not one that comes from guitar but from synthesizers and the sheer human willpower to be heard. It is against, not for the current music industry. It is empowering artists and allowing them to be creative in all realms. Without hindrance, and without bias.”

When artists come together across the world naturally, then you know something grand is happening. This change is occurring on a virtual global level, and building each day. WEATNU took part in creating this change in August 2014. Without someone opening a door to the creativity of the future artist, a scene could not have been created. Without hindrances or corp rules, you find a beautiful thing happening. WEATNU being a new millennial punk movement, makes it tied to the Internet, but the first wave of punk came from the late 70s, fueled by rebellion toward your parents, anarchy and disregard to rules, including a protest against the music your parents pushed on you, anti-government, anti-propaganda and political issues. Punk was an aesthetic of its time, soon to be adopted by pop culture. Before the decade had ended, that culture became the norm for the music industry in a whole. Punk gave way to Post-punk, batcave, synthpop, New Wave,  Goth, Darkwave, and so on. I did not have the pleasure of taking part of that scene as I was too young in 1983 “though I remember the music well at 6 years of age.” But being the last of Gen-X I can say I’m proud that my mid 90s teenage years were some of the best the world of music has ever encountered. As punk started to fade by the late 90s so did the music that fueled it and another era was born. We are the New Underground screams of punk, with its anti-corp attitude. The idea of #WEATNU was born from the unfairness that every solo electronic and experimental artist faces everyday. It’s a statement, one that is filling the internet slowly with its idea. It came out of a time of big media and major music fads of 2014. Fighting against the very system that pushes down creativity but instead rolls out the next cookie cutter single or album that makes millions. During that time, independent musicians were silently screaming to be heard. It takes only one idea to create a fire in others.

Where do musicians go when they want to be heard? The Internet so #WEATNU being born from social media came to its fruition by 2016. Culture cannot flourish when ideas are hindered, where the socialist attitude in the music industry takes away the spirit of music itself. Punk being the attitude of WEATNU, certainly embraces its past history. Punk is not something that is created for a whim but for the sake of change. WEATNU was that change, it was that idea that had to be created or the DIY / Electronic artist may have been lost to a sea of noise. (This was no accident) Musicians have a vision, they form the next culture, commerical norms come from the Underground. This underground we have created, we have formed and developed comes only from the human spirit and need to be heard, to have their music for once noticed by a sea of like-minded music lovers, not people fed by the machine that feeds the many their endless major chord and assembly-line wonders. Pirate radio and college radio played the underground for many years, void of rules, and ridicule. The music lover is tired of hearing top 40, they are tired of hearing about the next fly-by-night pop facade; which includes poser electronic music. WEATNU appeared suddenly overnight to fight this problem we were all facing, a future of uncertainty for the DIY musician. Music lovers and artists need to belong to a culture, just like each genre of music must have its scene, the next punk movement is born, the next scene is here. It will not go away, it will only get larger everyday, because people want change and they want the music to live forever. Artists are tired of the need to find a greater outlet to be noticed, to be appreciated. The modern electronic and even solo artist does not live off of money, money is the old term for record labels from the 80s, that time is far gone. WEATNU is freedom itself and a chance once again to be part of something that matters, something that is anarchy. Burn your corp flags, break down the walls, bring down the house and pile in with your second-hand gear and synthesizers, this new culture is coming soon to your side of the Internet. The prediction is WEATNU will not only be the symbol it stands for but a staple of life for musicians in the years to come. We all needed this, We.. are the New Underground. We are all one!

Almark#WEATNU Digital Magazine

March 2016



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