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Awaiting a new dawn

Looking back in retrospect to a time where it was hard to be seen or discovered, we have a lot that we have accomplished as artists. But now music is being discovered, and the system by which its being found, allows artists to take charge in where their music goes. without labels and without the middleman. We’ve come a long way as musicians and composers in the independent world. Instead of using our platform as a way to force the industry, we’ve become a part of the music scene itself, a part of music history. #WEATNU is at the sunset of its former days, as ideals and motivations change, and this idea we have has helped the many.

An artist dreams of being heard, at least for the mere sake that you “climbed that mountain” and it feels good to accomplish a goal. To make a notch in the music scene with others, to make a change to help the niche artist and their fans. After 8 years We are the New Underground has been doing the same thing, but we are looking at the sunset of those 8 years and looking forward to the sunrise of the next era in a future not yet known.

What worked then, no longer works now, what was needed then is no longer needed. If the artist now has complete control over their music, their entire catalog and their fan base (which they should) then what about labels and free communities that help artists? Those places are still just as relevant, as they allow the artist to seek out new listeners and fans. Not just radio and streaming, or even Bandcamp but the indie label itself still matters. The artist may feel proud that they climbed to the top on their own, but none of us really make it there by ourselves.

Our efforts are not alone, as #WEATNU has loyal followers, some seen and some unseen, who help the new artist while they themselves benefit from the scene itself. The element to making music is greater than the career that comes from it. Art and music are the beating heart of what it means to be human, and the greater care taken to ensure that survives is above all. WEATNU isn’t a label, it’s a movement, of musicians, artists, poets and dreamers, all of which long for others to simply enjoy the work they have left behind.

We can’t all be David Bowie but there are others who are just as talented yet unseen, even underappreciated. This article should go to the labels, their indie artists and the fans that keep them going.

Most of us don’t make a dime from our work, but at the end of the day, that music you create is being heard by someone. Those people who take the time and put together large radio shows, for the artist, without payment, for the mere pleasure of getting the music heard, we salute you here at #WEATNU.

We’re all working together in some way to strike the balance for the artist. And there will always be artists who think they can do it all on their own, but adding their work to other places actually brings them newer connections and helps build a foundation, and new friends. No artist ever made it to the top alone, someone somewhere helped them see the peak that was hiding over the next cliff side. WEATNU continues to move with the DIY scene, and that means we move with your music.

#WEATNU Digital Magazine Almark
July 2023

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Review : She’s Got Claws : Synthetic Emotion

By JC Luff

The arresting melange of patches, melodies, harmonies and drum samples setting stage in the “Synthetic Emotion” EP are most potent in their consonance with each other, materializing a sort of poetic design… something beyond electronica.

From the first note, this album has brought a magnetic tsunami to the table of my attention, including a myriad of philosophical considerations regarding the notion of artificial intelligence… and my relentlessly unexplainable desire to load “Synthetic Emotion” into my co-conspirators car stereo and take a midnight drive through the city, with a sub-woofer and more ice-coffee than any sane person would consider drinking, colored lights and the bewildered expressions of other travelers of the night trailing behind the windows to progress.

The synthesizer tones used are warm and well calibrated, with stereo imaging implicated brilliantly, invoking a genuine emotional response. The songs have both conceptual and musical dimensions of continuity through the album, keeping an engineered coherence most effective.

The percussion is well thought out in this album, as I detect analog hats, but could never for the life of me prove them to be there. The lyrics are most fascinating, and the vox is best in class. Transistor-clear vocals weave a neon clad and entrancing work of modern poetry, conjuring both deep thought and humbling silence simultaneously. “Synthetic Emotion” is a concept album of notable substance, a sure fire conversation-starter.

I have been listening to “Synthetic Emotion” on a loop for a while now, and with each play, another sonic nuance comes to light between pulses of the audio tapestry, rich with captivating signal processing and solid rhythm.

Listen on Soundcloud.

Buy on Google Play

Follow She’s Got Claw’s on Twitter.

#WEATNU Digital Magazine – Nov 3, 2015

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